Senior Graphic Designer at Toyota Motor Corporation
Residing in California. Designing for the world.
Portfolio
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Alfredo is a key player to Toyota's global image, constantly bringing fresh ideas to the creative team and offering tremendous insight and knowledge for communicating visually. His work ethic — and discipline to go above and beyond — make him versatile in nearly any creative compacity.
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Joseph Moses
Manager, Vehicle Marketing and Communications
Summer Starts Here Campaign
Overview: As part of the nationally recognized Summer Starts Here campaign, I partnered closely with the marketing department to conceptualize, script, and produce a series of short-form commercial segments designed to captivate a broad television audience.
Premiere Pro • After Effects • InDesign
From brainstorming creative themes to refining messaging for maximum impact, I played a key role in shaping content that was broadcast across the country, contributing to a cohesive and compelling campaign that reinforced brand recognition and drove consumer engagement.
Social Media Graphics
As part of the nationally recognized Summer Starts Here campaign, I partnered closely with the marketing department to conceptualize, script, and produce a series of short-form commercial segments designed to captivate a broad television audience.
Photoshop • InDesign
From brainstorming creative themes to refining messaging for maximum impact, I played a key role in shaping content that was broadcast across the country, contributing to a cohesive and compelling campaign that reinforced brand recognition and drove consumer engagement.
